critical approaches to media products

there are mabny things you could to get the audiences eyes such as advertising the major products the director that i had choosen for my project had verified this in many ways he had been a director for many popular music video naming the most popular bands such as Red Hot Chillie Peppers and many other bands like that he had also created some movies. He is a french born person that had lived in france and then suddenly became popualar. Micheal Gondry grew up in Versailles with a family who was very influenced by pop music. When he was young, Gondry wanted to be a painter or an inventor. In the 80s he entered in an art school in Paris where he could develop his graphic skills and where he also met friends with whom he created a pop-rock band called Oui-Oui. The band released 2 albums ('Chacun tout le monde' and 'Formidable') and several singles until their separation in 1992. Gondry was the drummer of the band and also directed their video clips in which it was possible to see his strange world, influenced by the 60s and by his childhood.as the years progressed hollywood became intrested in his work and he had directed the film Human Nature in 2001.
his video clips are commercial, he had become a pioneer for many years and for many different things such as IAM was the first clip that he had used for morhimng techniques,. this technique was first used in the commerical for insurance and in the well known film Matrix.His 1994 Drugstore spot for Levi's 501 Jeans holds the record for most awards won by a TV commercial.